Digital Marketing: Ways to Keep Your Business Afloat and Thriving

Digital Marketing: Ways to Keep Your Business Afloat and Thriving

In the time of the pandemic, many challenges have arisen in various domains of life. When it comes to SMB owners, it has taken quite a toll and many of such businesses were driven to bankruptcy. It is as if staying alive in this competitive market wasn’t enough, we are faced with an additional challenge of quite large proportions. Of course, all is not lost, regardless of how dark it may seem.

Where there is a will, there is a way. In that respect, the belief is that the key for surviving and staying ahead lies in digital marketing. If you manage to up your digital game, you will be able to keep your clients and attract new ones. This is not an easy task, but it is a necessary one. Stay tuned to see some of the ways you can improve in this domain.


Use social media

Most businesses would say they do use social media. However, it is important to know that having a social media account for your business is not the same as actually using social media. The power and advantages active social media accounts offer have immense value, while simply having accounts means nothing.

This is why you need to do your research and see how you can best utilize all of the most popular social media. Facebook is great for targeting new users depending on your desired audience. Instagram is a great way to display your brand. It is the best place to present your business in all its glory. On the other hand, Pinterest is a great place to showcase your product.

Of course, all your accounts need to be linked and also lead to your website. However, these links need to be elegantly created and each product you see on any account should lead you to the actual webshop in only one click. There are also core times when to post new content and a certain rate you need to keep up with and they are different for each social network.


Research the competition 

It is always easier to fight the competition once you know what you are up against. So, roll up your sleeves and check it out. Do extensive research on your competitors, make note of the best and the worst things about your rivals and use them to your advantage.

Talk to clients, create your own accounts for some of the top rivals and use their services. Learn about them first handedly. The knowledge you gain will help you prioritize the work you need to do to improve your business.

Use your own impressions, as well as customer reviews and try to get inside the heads of your clients. You could also ask your own clients for feedback and compare notes. The more familiar you are with the needs of your target audience, the better you will be at fulfilling them.

Optimize your website 

Most entrepreneurs focus on getting as many users as possible. Once they see their efforts are successful, they keep going until, one day, it all comes crashing down because their website starts failing them. This happens due to the severe load of a high number of simultaneous users. One cannot expect a website to run on the same level of efficiency for 20 users and thousands of them.

This is why investing in responsive web design is a must, even at the very beginning of entrepreneurship. Having an optimized website is a very strong trait that pays out over time. Users appreciate speed and efficiency and this is a very handy ace up your sleeve. When your competition starts struggling with lagging websites, you will be sipping wine and enjoying the surge of new users that appreciate a serious business such as your own.

Personalize experience 

Everyone likes being noticed and appreciated. This is why personalizing emails for your regular users is a great way to keep them. Attracting new customers is desired, however, what really counts is the number of permanent customers your business has. These are the ones that guarantee stability and confirmation of quality.

Having this in mind, personalized emails are one way to go. Make sure to track the services or products your regulars use and create special offers just for them. You can offer similar products based on their history, searches on your website or their location. Seeing a personalized offer will make your customers feel important and appreciated and, in return, they will grant you their loyalty.

Partner with micro-influencers 

Using social media to advertise your business is definitely necessary, but often it is not enough. On the other hand, hiring influencers is a very efficient way to acquire new customers. Unfortunately, it is also quite pricey. This is why you should opt for micro-influencers. These are people whose accounts have around 1000 to 20000 followers.

They are significantly more affordable, but the catch is to find ones that will speak to the target audience that is just right for your business. It is a fact that hiring several micro-influencers with a proper target audience gives better results than hiring star influencers. Do some research into local influencers, as well as ones that fit your brand and go for it.

All in all, staying ahead in the competitive world of business is a never ending job. It requires continuous efforts in various domains. It forces business owners to do extensive research and educate themselves on the trends in the world of their business. Moreover, it requires creativity, innovation and authenticity, since every successful business needs to have that special something, a flavor nobody else has. Finally, it requires time and will to see all that through.


It takes a lot of time and effort to actually do all it takes to keep your business thriving. Unlike anybody else who isn’t an entrepreneur and has the luxury to stop thinking about work once they leave the office, you must understand that your business is like a child that requires constant care and devotion. However, the consolation is that, just like children, businesses that have a lot of love and proper care tend to blossom and thrive.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.



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