Instagram continues to be the hotbed of marketers’ social media landscape. And why, as 13% of the world’s population is on it, 80% of them follow brands, is not difficult to see.
In 2021, Instagram is still the King of visual marketing tools. In this guide, you will find 25 must-know Instagram marketing tips to tell your brand’s story, engage your customers, gain leads, and drive sales.
Instagram Marketing Overview
Oberlo said that participation – measured by customers’ likes, shares, and comments – is also off the table and boasts a 4.21% rate. It’s ten times greater than Facebook, 54 times higher, and 84 times higher than Pinterest and Twitter.
Besides the outstanding numbers, difficulties arise that indicate Instagram’s marketing potential dimming since new rivals such as TikTok have been lowered in terms of engagement rates and competitiveness.
Brands have to be active to attract supporters and increase their participation rates – but how active are they?
The sweet place is a constant 1-2 posts each day, according to research. This keeps your feed fresh and current and allows you to attract more attention to your material. It is also important that you know how to publish best on Instagram, especially when dealing with the algorithm of Instagram.
Recommended post-time periods might vary greatly depending upon the expert. This discrepancy may generate real difficulty for content strategists, with some advocates 8:00 – 09:00 or 14:00 – 17:00 for your first article and even 5:00 for your second.
Know your competitors
Keep your friends close and your enemies closer, right? You understand your audience; now, get to know your competitors. A detailed competitive analysis can shed light on how other successful marketers in your niche use Instagram to their advantage.
If you have already defined your top competitors, head to their Instagram pages. Find out the following:
- How many followers do they have?
- How often do they post?
- What do they post?
- Which types of posts generate the most engagement?
- What hashtags do they use?
- Are they utilising IGTV, Reels, and Stories?
If you haven’t defined your top competitors, search key terms related to your business or industry in the app. This should help you find similar accounts.
The aim of a competitive analysis is not to replicate what other marketers are doing – it’s about uncovering what resonates with your target audience and recognising untapped opportunities.
Enhance Your Impression on Instagram
A good Instagram marketing strategy helps you boost your sales.
Use Story Telling Art
Audiences should be captivated by pictures, videos, and text, not just preaching commercial missives.
Instead, become a storyteller and give ‘micro-stories through your descriptions, videos, Instagram stories, and profiles to boost engaging rates.
People nowadays want connections, and sharing stories is a means of creating this experience. If you sense an emotional connection to your content, you are far more inclined to buy and share it with your colleagues.
Long sub-titles are not only a trend, they are part of a bigger shift to authenticity, but also lend legitimacy to a long criticized platform. This move is progressively being taken up by brands.
Try to concentrate on key areas such as the presentation of your profile, the creation of models that keep your photos refreshing, and the usage of hashtags. To foster commitment and loyalty, you should constantly connect with your fans.
You may offer your target audience a successful and consistent brand by drawing out your procedures and brand best practices for Instagram.
Instagram is an aesthetically attractive medium for beautiful content. Although glossy perfection fails in style, it is visual content that will never alter in the heart of Instagram. Users are gravitating to honest expressions and different viewpoints today. Visual filters with high-saturation, well-positioned avocado toasts, silly, earthy images, and low-key editing-styles, have been substituted.
Power of Hashtag
Make your Hashtags all too general and make your content compete for #Christmas or #Fashion by maybe millions more. Install the ideal hashtag to connect with your target audience instead of using a combination of trends and specialized hashtags.
Research every hashtag for the best results. Look at the content kind and quantity of people you like on its best posts when your content matches. You have a victorious hashtag for yourself.
The advantages of a branded hashtag are to increase the discoverability of your content, increase traffic and strengthen your brands’ community. It also helps you to organize and track your material simply.
The holy grail of marketers’ user-created content on Instagram. It is an opportunity for followers to get more intimately involved with a business while decreasing marketing expenses since your audience creates and endorses the content.
It has paid rewards for the greatest content campaigns created by users. For example, the #RedCupContest in Starbucks is a wonderful example of how fans become brand advertisers.
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