Wondering how to expand your brand reach through IGTV ads? Here, we will explain to you the best tactics that brands should know before starting their IGTV ads. The IGTV ads are a feature that offers an incredible chance to showcase your products and services. The IGTV ads offer a perfect way to build long-term relationships with your potential audiences. If you want your broaden your brand reach, the best option is to buy Instagram TV impressions and achieve your goals effortlessly.
Interesting Things About Instagram & IGTV
Instagram is a top-trending social media platform that helps to share photos and videos. Every Instagram user can edit and upload their visual content for their followers and general viewers. In addition, they can also use other Instagram features like Reels, IGTV, and Stories to create engaging visual content. So, brands can try all of these Instagram video features to generate higher-profile engagement.
For instance, if you plan to promote your brand on IGTV, start generating high-quality content to engage your followers. After that, run your IGTV ads to get higher sales conversions. In this article, let us see everything about Instagram TV ads, methods to launch your IGTV ads, and tactics to advertise in your IGTV ads. Let us start now!
What Are IGTV Ads?
IGTV ads are short-format video-sharing ads, that run for 15-seconds. People who are browsing and watching IGTV will get these ads along with the videos. Sometimes, the IGTV ads stay on the feed page where they can feature as a pre-roll, mid-roll, or post-roll. As these ads run for a shorter duration they should be short and crisp with perfect visuals.
How To Advertise On IGTV?
First of all, you should start an Instagram business account to create your IGTV Ads videos. Second, it is significant that you should create your IGTV ads that specifically connect with your brands. Last, you should enter Ads Manager and select Create, where you can choose an objective for your IGTV ads.
Below are the most significant metrics that help in tracking your IGTV ad performances.
- Brand awareness
- Traffic
- Engagement
- Reach
- Video Views
Top 3 Tactics That Brands Should Understand About IGTV Ads
Making IGTV ads might be pretty simple yet producing them right needs much effort. If you opt for the right strategy then it drives better results for your brands. Therefore, you should follow a few basic tactics to make the best out of your IGTV ads. Now, we will see these tactics one by one to increase your brand’s performance through IGTV ads. Here are some important tips and real-life examples to motivate you to try effectively.
1. Be New & Original
89% of potential consumers in the US don’t consider Instagram ads or might dislike them. So the best thing you can do to stand out on Instagram is to create an original content strategy. You can even hype your potential followers by posting new Instagram TV ads.
An excellent example of original Instagram content is RXBAR’s ad that displays smart camera tricks. It engages Instagram viewers with an effective brand message. This eventually makes RXBAR’s ads performance goes up to the next level.
Pro Tip: Try to excite your audience with something out of the box using IGTV ads, so that you can grab all your potential followers at once.
2. Get Straight To The Point
Are you trying to tempt your potential followers for your brand’s reach? Here, try out the Instagram TV ads by focusing on the purpose. Also, remember that you should get straight to the point before losing your viewer’s attention. You only have 15 seconds to grab your viewer’s attention using IGTV ads, so try to create something unique about your brand.
Plan your Instagram TV ad creatives with necessary messages on the visuals and captions. Don’t drag it too long instead better keep it short and deliverable. For example, the Sephora ad runs only six seconds long by effectively highlighting the product features.
3. Make Your Instagram TV Ads Appropriate
Right now, it would help if you understood the audience whom you are targeting. Moreover, choose the appropriate niche for your brand to promote among your audiences through IGTV ads. Hereafter, choose the best method to deliver IGTV ads and shine on Instagram.
Now, start to create an IGTV ad focusing on the latest social media trends which can have a greater impact on your audience. At times, you will end up wasting your resources and time. In these situations, try to take insights from the trending ads and create your ad in your own style. Whatever it may be, audiences are the primary factor you need to keep the focus on. They are the ones who make your strategy win on Instagram. Try to consider audience interest and create Instagram TV ads.
Pro Tip: If you want your Instagram videos or IGTV video ads to highlight your audience base, then focus on creating engaging content. At the same time, you can take advantage of Trollishly, to enhance your content visibility.
Final Things To Remember
Finally, we hope this article offers the best explanation of Instagram TV ads and their tactics which every brand can follow. Moreover, Instagram TV is an exciting platform that makes users enjoy long-format video content. Along with your IGTV videos, you can add Instagram TV ads for better reach among the audience. Therefore, IGTV ads offer an excellent opportunity to kickstart your brand marketing and will nurture better results.
